Advanced Selling Skills - Managing Enterprise Accounts - Customer Lifetime Value
As a salesperson, you’re in the business of creating customers, not buyers. You want the loyalty of a long-term relationship, not a one-off purchase. One component of developing loyalty is understanding a customer’s lifetime value (CLV), or, the total revenue you can expect during their entire association of doing business with you. In this program, we’ll talk about how to calculate that number and why it’s important. We’ll discuss churn and retention rates, revenues and margins per customer, and the formulas used to determine these values.
Employee Training and Development online courses equip professionals with essential skills to enhance job performance, productivity, and career growth. These courses cover topics such as leadership, communication, teamwork, problem-solving, and technical skills relevant to various industries. Designed for flexibility, they allow employees to learn at their own pace through interactive modules, video lessons, and real-world case studies. Whether for onboarding, upskilling, or leadership development, these courses help organizations build a knowledgeable and efficient workforce.
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