Basic Selling Skills - Determining Customer Needs
“Without a need, don’t proceed.” We want this expression ingrained into your sales psyche. If there’s no unmet need, then there’s really no reason to be there on a sales call. So, you must determine the customer’s needs and then insert that into your sales strategy. In this course, we’ll cover the psychology of a sale and look at unmet needs, solutions, and benefits. We’ll also discuss how to determine customer needs and the ways that your solution can benefit them.

The Employee Training & Development library group is designed to build confident, capable, and engaged employees at every level of your organization. From leadership and communication to customer service, time management, and professional growth, these courses empower your workforce with the skills needed to perform better, collaborate more effectively, and advance their careers. Delivered in an engaging, easy-to-assign format, this library helps organizations strengthen culture, improve productivity, and invest in long-term employee success—all from a single, flexible training solution.
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