Basic Selling Skills - Handling Objections - Handling Objections Basics
You’re not really selling until you hear the word “no.” Until then, you’re only giving a presentation. “No” is where the real dialogue begins. In this series of programs, we’ll talk about the different objections you hear in sales, and how to overcome those. In this course, we’ll briefly review the basic sales process and sales psychology. Then we’ll go over the four categories of objections and how to react when a customer initially rejects what you’re offering. We’ll also discuss the importance of identifying and categorizing objections when you hear them.

The Employee Training & Development library group is designed to build confident, capable, and engaged employees at every level of your organization. From leadership and communication to customer service, time management, and professional growth, these courses empower your workforce with the skills needed to perform better, collaborate more effectively, and advance their careers. Delivered in an engaging, easy-to-assign format, this library helps organizations strengthen culture, improve productivity, and invest in long-term employee success—all from a single, flexible training solution.
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