Basic Selling Skills - Researching Prospects
Prospects are potential buyers of your products or services, but they have not yet engaged with you to buy or negotiate. They haven’t entered the sales cycle yet, so your first impression could make or break this connection. Researching prospects helps you learn key information about clients, while learning how to speak to them. In this course, we’ll talk about how to research your prospects and stand out among your competitors. We’ll go over where to look and what resources to use. We’ll also cover how to speak the language of your prospects.

The Employee Training & Development library group is designed to build confident, capable, and engaged employees at every level of your organization. From leadership and communication to customer service, time management, and professional growth, these courses empower your workforce with the skills needed to perform better, collaborate more effectively, and advance their careers. Delivered in an engaging, easy-to-assign format, this library helps organizations strengthen culture, improve productivity, and invest in long-term employee success—all from a single, flexible training solution.
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