Basic Selling Skills - Speaking Customer
As a salesperson, calling on customers requires you to figure out what they need, and how you can help them with your product or service, all while getting them to trust and feel comfortable with you. One way to gain trust and respect is to speak the language the customer is speaking. Doing this helps you to better understand their needs, position your solution, and explain the benefits, therefore better closing the sale. In this course, we’ll teach viewers how to “speak customer.” This includes listening, finding the unmet need, understanding the industry, and simplifying your message.

The Employee Training & Development library group is designed to build confident, capable, and engaged employees at every level of your organization. From leadership and communication to customer service, time management, and professional growth, these courses empower your workforce with the skills needed to perform better, collaborate more effectively, and advance their careers. Delivered in an engaging, easy-to-assign format, this library helps organizations strengthen culture, improve productivity, and invest in long-term employee success—all from a single, flexible training solution.
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