Category Management - Strategies and Tactics
Strategies should describe how you intend to get from where you are to where you want to be. The retailer’s marketing strategy addresses how they will market the category and its components to achieve their goals as outlined on the scorecard. Tactics are the specific actions to be taken to deliver against the category strategies. This course teaches about the retailer’s approach to the fifth and sixth steps of the eight-step category management process.

The Employee Training & Development library group is designed to build confident, capable, and engaged employees at every level of your organization. From leadership and communication to customer service, time management, and professional growth, these courses empower your workforce with the skills needed to perform better, collaborate more effectively, and advance their careers. Delivered in an engaging, easy-to-assign format, this library helps organizations strengthen culture, improve productivity, and invest in long-term employee success—all from a single, flexible training solution.
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