Cross-Selling
In order to aggressively compete for business, banks need to offer multiple services to their customers. So, for employees of financial institutions, it’s vital to understand the basics of cross-selling. In this program, we’ll go over the sales process for bank professionals and discuss the differences between cross-selling and upselling, including the benefits to both sales strategies. We’ll go over where to find these sales opportunities, touch on features vs. benefits, and talk about using technology to your advantage.

The Employee Training & Development library group is designed to build confident, capable, and engaged employees at every level of your organization. From leadership and communication to customer service, time management, and professional growth, these courses empower your workforce with the skills needed to perform better, collaborate more effectively, and advance their careers. Delivered in an engaging, easy-to-assign format, this library helps organizations strengthen culture, improve productivity, and invest in long-term employee success—all from a single, flexible training solution.
You can purchase this course in the following ways:

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