“The customer is always right.” If you have any experience working in retail, you know this statement isn’t accurate, nor is it a reasonable approach to customer service. There will always be unhappy or dissatisfied customers, and, unfortunately, conflict is inevitable. Because your employees are on the front line of customer conflict, they need to feel empowered to handle these situations. For that, they need to be armed with helpful de-escalation techniques and to know that you are on their side. In this course, we’ll discuss how to empower your employees, so they’re equipped to handle customer conflicts. We’ll also go over your role in handling conflicts.