According to Tech Republic, 41% of senior leaders surveyed said their digital transformation efforts have been a “waste of time.” Yikes. The whole point of digital transformation is to improve your customer experience and gain a good return on investment. How do we succeed at this and avoid the waste of time and money? That’s what this course will dive into. As a leader, you should be a key player, continually, throughout the digital transformation process. Your role might involve many things like doing research, creating a vision, getting buy-in, and finding the right people to do the work. Here, we’ll discuss these actions more in depth, and go over what and how much influence you should have over the digital transformation process.