Distilled Spirits - Distilled Spirits Consumers
Approximately 63% of American adults drink alcoholic beverages. Further, 29% of those adults are most likely to consume distilled spirits. In this course, we’ll get to know those consumers and learn where they shop, how they shop, and what drives their purchase decisions. We’ll discuss various spirit retailers, the benefits that shoppers are seeking, and other factors that motivate liquor purchases.

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