Retail merchandising is a vast topic that covers many aspects of selling products in a retail store. It includes things like product assortment, space allocation, product organization, product promotion, and marketing activities. Retail merchandising is a combination of strategies and tactics that a business employs to encourage shoppers to purchase items. The overall objective of any retail business is to convert shoppers into buyers, and effective merchandising is how that gets done. In this video, we’re going to focus specifically on off-shelf displays. We’ll teach you about some basic tactics that can be employed to optimize sales opportunities.