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Making the Sales Call - Sales Prospecting - The Link Between Marketing and Sales

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Marketing and sales must work together in order to be successful. Marketing must source prospects and lead them into the sales funnel, ultimately resulting in a sale for you. As a salesperson, you need to understand what marketing does, and how your two departments can work in tandem for the overall good. In this program, we’ll talk about several common marketing tactics and how these apply to you and your role. We’ll also go over the many ways that marketing and sales should be partnering to stay in alignment with their goals.

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English

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6.18 min

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The Employee Training & Development library group is designed to build confident, capable, and engaged employees at every level of your organization. From leadership and communication to customer service, time management, and professional growth, these courses empower your workforce with the skills needed to perform better, collaborate more effectively, and advance their careers. Delivered in an engaging, easy-to-assign format, this library helps organizations strengthen culture, improve productivity, and invest in long-term employee success—all from a single, flexible training solution.

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