Alliances and partnerships are staples in a business’s strategy. Large and small companies can benefit from joining forces with another business to help each other achieve their goals. However, strategic alliances are not simple or easy to create, build, and maintain. Strategic partnerships often fail because of management errors. It’s crucial to choose not only the right partner, but also to take steps to grow the relationship. In this program, we’ll talk about how to do that. We’ll also discuss advantages and disadvantages to these alliances, as well as how to ensure a successful partnership.