Performance Excellence - Qualitative Data Collection
Quantitative data is represented by numbers. It can easily be counted and measured. But what if you need data on things that can’t be quantified? For instance, data on how your customers FEEL about your products? This is where you need qualitative data, which is represented by things other than just numbers. In this program, we’ll discuss the different types of qualitative data and various methods for collecting it, including using surveys, interviews, focus groups, observation, and case studies.

The Employee Training & Development library group is designed to build confident, capable, and engaged employees at every level of your organization. From leadership and communication to customer service, time management, and professional growth, these courses empower your workforce with the skills needed to perform better, collaborate more effectively, and advance their careers. Delivered in an engaging, easy-to-assign format, this library helps organizations strengthen culture, improve productivity, and invest in long-term employee success—all from a single, flexible training solution.
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