Personal branding is the idea of developing a look and feel around your name or your career. You use this to express and communicate your skills, personality, and values. We all can be a brand and cultivate our power to stand out and be unique. This uniqueness draws people to your product, your services, or even just your message. Your personal brand should be about who you are and what you have to offer. In this program, we’ll go over how to develop your brand, which includes defining your target, being a good storyteller, and knowing ways to highlight your uniqueness. We’ll also cover creating an elevator pitch, developing your personal brand online, and speaking in public.