Frequency is the number of visits, or trips, that a shopper makes to a store on an annual basis. Retailers are keenly focused on strategies and tactics that will drive shoppers into their stores more frequently. A couple of additional shopping trips means quite a bit of incremental operating profit to a retailer. This course teaches about some specific frequency tactics that retailers can employ to get shoppers to visit more frequently. Understanding frequency will give you a greater ability to deliver sales suggestions that will set you apart from your competitors and earn you more business.