The primary aim of every retailer is to convert shoppers into buyers. To do this effectively, you need to understand how shoppers shop. You need to know how they think, how they plan, and what motivates their purchase decisions. This course will introduce you to some of the common behaviors of shoppers, which will give you a better understanding of how your retail customers attempt to influence their purchase decisions. This knowledge will enable you with a stronger ability to collaborate with your retail customers in developing merchandising strategies that deliver mutually beneficial results.