Shopper Marketing - 01. Intro to Shopper Marketing
In this course, we’ll discuss a niche marketing discipline that’s focused on understanding shopper behaviors. We’ll go over how to leverage that understanding and talk about tactics aimed at influencing those behaviors to positively impact consumption of a brand or category. We’ll go over the differences between shoppers and consumers and discuss how to connect with shoppers by using an action-based process that’s driven by insights.

The Employee Training & Development library group is designed to build confident, capable, and engaged employees at every level of your organization. From leadership and communication to customer service, time management, and professional growth, these courses empower your workforce with the skills needed to perform better, collaborate more effectively, and advance their careers. Delivered in an engaging, easy-to-assign format, this library helps organizations strengthen culture, improve productivity, and invest in long-term employee success—all from a single, flexible training solution.
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