Shopper Marketing - 02. The Shopper's Journey
All shoppers go through a process referred to as the shopper behavior cycle. They also follow a distinct progression called the path to purchase, when planning and executing a shopping trip. This course teaches how the three phases of the shopper behavior cycle, and the five-part path to purchase, work together to outline what is referred to as the shopper’s journey.

Employee Training and Development online courses equip professionals with essential skills to enhance job performance, productivity, and career growth. These courses cover topics such as leadership, communication, teamwork, problem-solving, and technical skills relevant to various industries. Designed for flexibility, they allow employees to learn at their own pace through interactive modules, video lessons, and real-world case studies. Whether for onboarding, upskilling, or leadership development, these courses help organizations build a knowledgeable and efficient workforce.
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