Shopper Marketing - 04. The Shopper Marketing Process
Shopper marketing is the process of understanding shoppers and using that understanding to develop a marketing mix which influences shopper behaviors, anywhere along the path to purchase. The key word here is process. This course teaches a simple five-step framework, or process, that will enable viewers with an ability to develop shopper marketing strategies. We’ll also discuss the importance of a collaborative partnership between manufacturers and retailers.
Employee Training and Development online courses equip professionals with essential skills to enhance job performance, productivity, and career growth. These courses cover topics such as leadership, communication, teamwork, problem-solving, and technical skills relevant to various industries. Designed for flexibility, they allow employees to learn at their own pace through interactive modules, video lessons, and real-world case studies. Whether for onboarding, upskilling, or leadership development, these courses help organizations build a knowledgeable and efficient workforce.
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