“Be open-minded.” “No idea is a bad idea.” “Just say what comes to mind.” You’ve probably heard that before when brainstorming, right? Well, forget all that. You might be surprised to learn that the way we typically brainstorm isn’t the most effective. The usual format often leaves the best ideas unsaid, or worse, not even thought of. In this course, we’ll talk about why our usual brainstorming sessions need a major overhaul, and what you should be doing to generate far better, and far more, ideas. We’ll discuss group versus individual brainstorming, the specific confines that you should have brainstormers stay within, and the importance of defending ideas.